The Rad Story

Mike Radenbaugh built his first ebike in 2007 as a way to get to high school and back, became totally obsessed, and founded Rad Power Bikes. For years he operated as a sole proprietorship, converting traditional bikes into electric bikes for local customers based on each person's individual needs.

 

Mike always knew ebikes were the future of transportation, and his childhood friend and college roommate Ty Collins thought so too. In 2015, they joined forces to bring Rad Power Bikes to the masses. They relaunched the brand as a direct to consumer business with their first manufactured model -- the RadRover electric fat tire bike -- and have been on a wild ride of hypergrowth ever since.

 

Image: Founder Mike Radenbaugh (right) and co-founder Ty Collins (left)

Mission, Vision, and Values

MISSION

To offer an unrivaled customer experience with radical electric bikes that are built for everything and priced for everyone.

VISION

A world where transportation is energy-efficient, enjoyable, and accessible to all.

VALUES

We are...

Responsible, to our environment, community and team


Accountable, we take ownership, bias to action, seek and provide feedback


Diverse, inclusive of experiences, backgrounds, skills, we value every voice


Innovators, we challenge ourselves and the status quo, we are original


Customer driven, completely, we do the right thing for our riders


Approachable, kind, we collaborate and are always willing to help


Learners, we grow our skills, we are humble and seek to improve

You can help shape the world of ebikes.

Join us as we bring electric bikes to the masses.

 

We believe electric bikes have the ability to transform our communities and the way we live, and our entire team works together to make that a reality. We’re looking for individuals who are excited about the fast-paced industry of electric bikes to join our team and help us continue moving the world forward.

 

If that's you, let's talk.

 

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