Rad Ladies | Why We Ride Rad

The European team in the Netherlands really owns the Diverse value.

Our female colleagues come from different countries across the globe - South Africa, Brazil, Spain, Poland and Italy.

Diverse cultures, backgrounds and upbringings, but we all stand together as proud ladies who love riding Rad!

Marta

Favourite R-A-D-I-C-A-L Value

My favourite R-A-D-I-C-A-L value is LEARNER! I am always open to new challenges and learning new things.

If you could have lunch with 5 women, who would you invite

Five women I would love to have lunch with, include:

Sofia Vergara
Modern Family is one of my favourite sitcoms, and she is the best! I love her accent and sense of humour. I bet it would be a fun lunch.
Lady Diana, Princess of Wales
Since I was a little kid I have been curious about her and how she lived. Now, after watching "The Crown" I am even more intrigued! I would love to hear her side of the story.
Coco Chanel
She is my all time favourite fashion designer. If I were meeting her for lunch, I’d definitely rock a little black dress.
Beyoncé
Please just show me how to move my hips like you do!
My grandma
I would love to spend some time with her and eat one of those delicious meals that she used to cook for us. I would spend hours telling her my new stories.

And lastly… “Tell the people what they wanna hear!” What is your favourite Rad Power Bikes ebike, and why?

I have 2 favourite Rad Power Bikes.

I love the RadMini because I can bring it with me on the train. I can fold it easily and it is super handy. Going from one city to another and riding my bike everywhere. And I love the RadRunner when I go to the city centre with my husband and we only take one bike for both of us. I like the feeling of being in the passenger seat and holding on to my man.

Maryke

Favourite R-A-D-I-C-A-L value

"Do what you love, and you will never work a day in your life"- Marc Anthony.

Everything I do is to help meet customer needs. No-one is perfect, and we do not live in a perfect world, but you can make choices every day to improve the process towards customer satisfaction. By being customer-driven and seeing first hand the impact of what my decisions can do on a daily basis is incredibly soul-fulfilling.

If you could have lunch with 5 women, who would you invite?

One of my closest and dearest friends, Charlotte Clarke. We have been there for each other at our best and at our worst. Since immigrating to the Netherlands, I would do anything to have lunch with her! She is a superwoman, a mother, a friend, an activist, an entrepreneur and so so so much more. She always knows what to say to inspire or motivate you and have good time!
Amelia Earhart. I love women who, no matter what, set their mind to do something extraordinary, and Amelia is one of them. My favourite quote from her is "the woman who can create her own job is the woman who will win fame and fortune."
Michelle Obama- cause who doesn't want to meet this lady!
Shonda Rhimes. Her work has brought endless hours of entertainment, and her book is truly inspiring.
Mother Teresa - I absolutely admire all her missionary work and contribution to helping the poor. To be so selfless and still love what you do is a trait that too few possess. I think that she would probably suggest a meet during a charitable activity and that would be just awesome to do.

What's your favourite Rad Power Bikes ebike?

The RadRhino Step-Thru. This bike just has it all! It is so customisable and I feel very safe riding it.

Due to it being heavier with fat tyres, unlike other bikes, you know you are owning the road. I love the fact that I can use the gears and turn down the assist levels to get a workout while cycling, but switch to assist level 5 on days when I'm feeling a bit lazy. 😅

Camila

Favourite R-A-D-I-C-A-L value

Innovators is my favorite company value, because it reminds me to challenge myself and try to see the world from a different perspective.

If you could have lunch with 5 women, who would you invite?

Audre Lorde, Margaret Bourke-White, Neide Rigo, Frida Kahlo, and Cleopatra.

What's your favourite Rad Power Bikes ebike?

As a photographer it is essential to have a versatile bike that can take me to all sorts of places while carrying all my photography gear, and also being able to enjoy a comfortable and safe ride. For that reason my favorite Rad Power Bikes ebike is the RadRunner Plus. It encompasses the best features of the other models. Of course, you can upgrade all RPB bikes with different parts or accessories, but who doesn’t want an all-in-one bike?

Let me explain:

It comes with fat tyres and front-fork suspension for a comfortable ride.
The 7-speed gear combined with the LCD display gives me total control of my ride.
The frame and handlebars design are perfect for me to quickly hop on or off.
It comes with an integrated rear rack. So, if you are like me, and are always carrying a lot of stuff around, it’s possible to mount bags, baskets and even a center console to store everything I need for shooting!

Tahlia

Favourite R-A-D-I-C-A-L value

Out of all the R-A-D-I-C-A-L values, Innovator and Approachable are the ones I value the most. Challenging the status quo, creating and developing new ideas, as well as being a kind and collaborative team member make it a pleasure to come to work every day.

If you could have lunch with 5 women, who would you invite?

If I could have lunch with 5 women, I’d choose Oprah, Tracey Ellis Ross, My Grandmother, RuPaul Charles (AKA Mama Ru) and Maya Angelou.

My Grandmother because she was the coolest woman ever! She was, and probably still is, the cornerstone of my family. She taught me to be kind, be strong and most importantly, to be Me.

Oprah Winfrey, the first black female billionaire - Yass Queen! I admire Oprah for so many reasons. Career woman, role model, philanthropist. I loved watching The Oprah Winfrey Show after school every day, and really love that she opened a school for impoverished girls in my hometown of South Africa.

If I’m feeling down I just read some Maya Angelou quotes. During lockdown I’ve been listening to so many of Dr Angelou’s speeches, poems, interviews and songs. There are no words! What a lady!

Tracey Ellis Ross is just stunning! Her beauty, style and grace is total #goals!

And lastly, Mama Ru! Okay, not technically a woman, but if I’m going to have lunch with 5 ladies I admire and respect, then I have to bend the rules, sit next to supermodel of the World, RuPaul Charles, in full drag, face “beat for the Gawds”, giving an enormous middle finger to gender-norms and stereotypes.

What's your favourite Rad Power Bikes ebike?

The RadRunner is my all time favourite!

My reasoning is much like Camila’s. I have a basket on the back of mine, so I am able to haul groceries, and look like a total badass riding around town.
Before working at Rad I was instantly attracted to the RadRunner. I love the style, and it is a super comfy, stable ride.