Here's Why You Should Ride Rad

Here's Why You Should Ride Rad

Have you noticed more ebikes on the road lately? It seems like every time we hit the trail, we pass dozens more than ever before.

If you’re looking to join the hundreds of thousands of riders who’ve taken up ebikes, it’s worth keeping in mind that there’s a reason our riders continue to make us North America’s leading ebike company.

Here’s what we can say that other ebike companies can’t — and why we think you should choose to #RideRad.


Internationally Recognized Innovation

RadRhino 6 Plus - International Recognized Innovation

As ebikes broke into the mainstream during the 2020 bike boom, Rad Power Bikes garnered worldwide acclaim as the undisputed industry leader.

Fast Company
ranked Rad Power Bikes as one of the world’s most innovative companies of 2021 -- the sole ebike brand to make the cut.

Not long after, TIME named Rad Power Bikes to their first-ever list of the world’s 100 most influential companies, and if you consider how many other companies are trying to duplicate our award-winning models, it’s easy to understand why.

World-Class Care

Rad Global Customer Service

If you go with a Radical bike, you deserve an unrivaled customer experience. To better accommodate the influx of new riders, we've expanded our Global team by more than 64 percent within the past year -- and since we know we still have a lot of work to do, we're always hiring

The moment you begin to consider an ebike purchase, you have immediate access to an in-house team of experts who can help guide you to the best possible model for whatever it is you want to do, whether that’s through a few friendly emails, a chat over the phone, or an in-person conversation at our Utrecht showroom

If you live in the Netherlands, and are looking for expert care from the comfort of your driveway, Rad Mobile Service is available to you. It’s more than just a rolling bike shop -- it’s an opportunity to connect with service advisors.

Even if you live beyond our immediate service area, we’re working on making sure you’re never too far from a Rad certified technician. We’re in the process of  carefully curating a list of reputable bike shops who can give your ride the care it needs. 


You Can Try Before You Buy

Friends test riding the RadRunner Electric Utility Bike

Giving would-be riders a chance to try one of our high-performance ebikes is one of the most powerful ways we add new members to the Rad Community. We’ve found that a quick spin on their preferred model will usually convince a new rider that this definitely is the bike for them.

To give you an opportunity to understand why 250,000 riders in over 30 countries have chosen Rad Power Bikes, we offer you the opportunity to visit our Utrecht showroom for a test ride. 

If you’d like to spend a little more time getting to know your ride, you can also rent a bike through one of our worldwide fleet partners

Fast Shipping  

Rad Power Bikes Bike Box

Within the past year, we've invested in additional distribution centers in the U.S., Canada, and the U.K.

On top of that, we're continuing to broaden our manufacturing footprint to make sure there's a strong, steady supply of new bikes -- even amid global shipping challenges.

This is an area we've been doubling down on in recent months. We know you can't wait to ride your new bike and we can't wait to see you on it.


Our Bikes are Built for Everything and Priced for Everyone

Women riding home on her RadMission ebike

Our mission statement is pretty simple: To offer an unrivaled customer experience with radical electric bikes that are built for everything and priced for everyone.

What does this mean for you as a rider? For starters, you won’t have to drop several thousand euros to experience an ebike. Our models start at just €1,099 and even our premium ebikes are offered with affordability in mind -- thanks to a direct-to-consumer business model that cuts down on overhead.

If you’re still reluctant to take the plunge, we offer various payment options that can get you riding for as little as €92 per month -- that’s a whole lot cheaper than petrol, and in some cities, a better bargain than a bus pass.  

And as for our models themselves, we have both high-step and step-thru versions available.  You’ll never have to worry about whether you’re built for a bike. We’ve built the bike for you.


We Make Better Bikes 

Rad Service

Widespread acclaim, world-class support, and affordability are all great reasons to choose Rad Power Bikes, but there’s one big thing that keeps our riders grinning: the fact that we simply build better ebikes. 

From concept to finished product, all of our ebikes are designed in-house by our team of designers and engineers using Rad-owned tooling. The entire process is focused on obsessive quality assurance and continuous improvement, which means that by the time our bikes are released to the public, they’ve been thoroughly tested and tweaked to provide you with the best possible experience. And to prove our commitment to our riders, we provide a two-year warranty on each model!

Ready to start your bike journey? Take our online quiz to find the best ebike for you or browse our full lineup. Most models are in-stock or shipping in 4-6 weeks. 


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